Click on the link and sign in with your sky details and invite a minimum of 3 friends, once they have accepted your invitation, Sky will send out the goodies.
I think this offer was for only 2,000 last time but this time it is for 10,000.
Details from sky:
"The Big Home Game offer is subject to availability and limited to the first 10,000 events set up in accordance with the terms below. To qualify, 3 or more guests must accept the invite and register on sky.com/bighomegame before Midday 23rd May 2011. The friends you invite must not be members of your household and all participants must be 18 or over at date of invitation. This offer is only available to residential customers with an active Sports Pack (Sky Sports 1 and 2) and HD subscription in the UK only. The host must be the Sky account holder. Each 5L draught keg of Heineken and snacks will be dispatched by courier on or before 28th May and will be delivered to the addressee only. One 5L draught keg per household. A non-alcoholic alternative is available on request by emailing bighomegame@bskyb.com. Please drink Heineken responsibly. For more info visit drinkaware.co.uk. Further terms apply."
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